Jargon Busting.

After a very insightful TBCH summer course which focused on the world of digital, I thought I'd follow it up with a glossary of (mostly) advertising jargon that might help you understand what everyone's going on about.

Will you squeeze these words into your everyday conversations?

Go on, I dare you to try...

Automagical
Websites that do stuff for you automatically.

Mega-munnity

A massive online community

Netizen

A citizen who uses digital tools

Scenario-ists

People who 'build' scenarios

One-way door

Platform which allows flow of data in one direction only

Walled garden

Gated online community

Put all the leaves on the tree

Something starts to become more granular. You can also say 'Starts to get more hands and feet".

Coopetition

Someone who is in competition but also co-operating

Frenemies

Often used in a social media context, meaning friends you don't really like who don't really like you either.

Have you got enough runway on that?

Have you got enough bandwidth?

I don't hunt on that

Means I'm not interested.

Voluntoid

When your manager 'volunteers' you for something

To look under the bonnet

To get into the detail. If you were feeling fruity you could say 'It's all in the sausage making'.

Thru-put

It's the wrong way round

Perfect Storm

Pretending it's all going to plan

How well would we fly in the wind-tunnel?

To test something

Follow the sun to bed

To work 9-5 and then some...

Blow the doors off it

This is shit hot

Nail the whale

Get a big contract from your biggest account

Spray and pray

Broadcasting to a cold list of un-cleansed data

Don't fry your lists

Don't spam the hell out of your database

Flip-flop it

Reverse something

Brandividual

An individual who represents the brand - think Alexander the Meerkat

Highly-wired

Good connectivity

Thud factor

A heavy magazine which makes more desk impact

Time sink

Waste of time

Curvonomics

Lifecycle management through each stage to maximise effectiveness

Aerotropolis

A mega airport. This isn't related to marketing. I just like it.

Enlightening stuff, isn't it?

Emily Jennings