This week saw the launch of the new Cadbury ad from Fallon, marking yet another attempt to reach the premature marsupial climax of the campaign.
Except this time, instead of viewers wanting to find out the true identity of a gorilla, they were intrigued by rhythmic charity shop cast-offs.
Were they puppets? Was it all computer jiggery-pokery? What’s it got to do with chocolate?
No CGI here folks. Nineteen dancers spent weeks training in Prague, before getting sewn up in life-size costumes. Boogieing blindly in a set scaled up to be two times bigger than them, the effect is interesting and fun. You can fully appreciate the hard work that went into it.
It’s a nice move. We are so used to CGI effects nowadays that even the most jaw-dropping action sequence or dazzling techy venture feels done. Low-tech special effects that used to look cheap and old-fashioned have regained their charm.
Partly through fashionable nostalgia, “homemade” effects now seem keenly crafted and lovingly created, in opposition to the impressive but strictly digital fakery.
I thought I’d include some other great examples of homemade special effects (in ads and other things….let’s broaden our horizons.)
Disclaimer: I am well aware that if I tried to recreate any of these at home in my bedroom, I’d probably start a fire/spill glue on the carpet/lose an eye.
I still don’t know what it’s got to do with chocolate.
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