In these tough times it's important to test new ways of generating customers to build business. The trouble is, it's more complicated than ever...
So we decided to hold an acquisition seminar, free to anyone interested in picking up some useful tips from our guest speakers - Radio Advertising Bureau, Royal Mail, Linkdex and Marketing Metrix.
Over 30 delegates attended last Friday to a session kicked off by our very own Head of Results Dom Allkins with his presentation on 'People Focused Search'. With his wing-man Matt Roberts, co-founder of innovative platform Linkdex, Dom explained why what you say on your website (and who you say it to) is so important.
Simon Redican, MD of the Radio Advertising Bureau, then reminded us all that 'Britain Loves Radio'. The UK population listens to 22 hours of radio a week, so it's definitely not a channel to be overlooked.
Bill Portlock from Marketing Matrix spoke about driving acquisition through Facebook - how companies can engage and recruit both visitor and purchaser.
Royal Mail's 'There's Only One Letterbox, presented by Michael Rowell and Shaun McMurray, demonstrated that even with 530 TV channels, 821 radio stations and 234 million websites worldwide, there's still only one letterbox, and its power should not be underestimated.
Basically, if you weren't there, you missed out. But hey, don't be sad. We're still nice enough to let you peek at some of the presentations from the day...
http://www.tbch.co.uk/downloads/TheresOnlyOneLetterbox.pdf
http://www.tbch.co.uk/downloads/TheresOnlyOneLetterbox.pdf
No comments:
Post a Comment