Sometimes, ads make you sit up and pay attention. Sometimes they wind you up. Sometimes they become iconic. Most of the time you ignore them.
Occasionally you'll innocently be watching TV, eating your seventh bag of crisps, and an ad will make you do that comedy double-take thing that people only do in films when someone just got all sexy.
Like this one for Morrisons. How did no-one involved in this read this script and think "Perhaps we should use a different variety of apple?" or "Perhaps the Morrison's employee shouldn't ask the young boy if his cox is fresh enough?"
PERHAPS HE SHOULD NOT DO THAT.
Watch, enjoy, smirk, report to the police.
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