Littlewoods' jolly festive offering (created in-house) is proving less than popular with precisely the audience it's trying to win over.
Irate Mums from all over the country have been bombarding the company's blog with three main beefs:
1. It kinda blows the lid on the whole Santa Claus caper for their still innocent 'ickle ones.
2. It encourages the notion that to be a good mother you have to buy your kids expensive stuff they don't need and you can't afford.
3. It's incredibly sexist (Where exactly is Dad? Chopping wood for the log fire?).
Rumours of revisionist Facebook activities are also circulating.
You can see the ad and read the comments here (although don't be surprised if it 'magically vanishes' soon).
Wince pie anyone?
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