Pret a Portabello: Name your price.
What’s the best thing about going to a market? Haggling for
a bargain. In this email from Pret a Portabello,
customers are given the opportunity to haggle down prices with a market
trader. I had a go, going in for a pair of £65 trousers at £40, then pushing my
luck until ‘we’ settled on £54. It felt pretty good. I doubt anyone believes
there really is a little trader person sat haggling with you, but who
cares?
Regardless of whether or not you’re up against a person or a piece of code, the fact that you’ve bargained down the price of something makes it that little bit sweeter. You’ve worked to get to that price, and now you’ve got there, you’re jolly well going to buy the goods, thank you very much. I think this is a really clever, confident move for this brand, and I hope to see it elsewhere. Click here
Regardless of whether or not you’re up against a person or a piece of code, the fact that you’ve bargained down the price of something makes it that little bit sweeter. You’ve worked to get to that price, and now you’ve got there, you’re jolly well going to buy the goods, thank you very much. I think this is a really clever, confident move for this brand, and I hope to see it elsewhere. Click here
Subject Lines that make us :)
Now for another trend I’ve noticed recently - pictures
in subject lines. It started out with an ‘ickle aeroplane from STA, then daily
deals site Wahanda started sneaking the odd loveheart into their headline. Then
there were stars from Tastecard. And you know what? They stick out like a sore
thumb. Like many people, my email inbox has fast becoming a
filing system for daily deal sites and various random brands.
It’s nice to see something different, and this really cuts through. Here are a
few screen grabs to illustrate..
I wonder how long it'll take before these icons become commonplace, and stop having so much stand out? How creative will headline art go? ¯\_(ツ)_/¯ Think of the possibilities!
easyJet: As one Summer ends, another begins.
The heating’s on, X-Factor is in full swing, and
the air-con's finally started working in the office. It can all only mean
one thing – Summer is officially over. But according
to easyJet, Summer 2013 starts today! The reason ‘Summer Starts Now’
works so well is that initially, for a split second, the reader feels
uncomfortable. ‘What? Summer doesn’t start now. It’s October. Summer is,
like, SO over.’ This initial discomfort makes the realisation of the
benefit even more appealing. ‘Oh! It might feel like Summer’s over, but I
can get next Summer started today by booking a holiday!’.
Following this with the ‘release’ of their Summer schedule makes it all feel very exciting, as though the easyJet summer schedule is on par with an eagerly anticipated festival line-up, or a batch of exclusive tickets. ‘We just wanted to let you know..’ isn’t pushy, it feels polite. It’s as though they’re saying, ‘We’ve come up with a bloody good idea for a way for you to save money on your holiday. Take it or leave it.’ This makes the customer feel as though they’re making the decision off their own back. They’re not being given the ‘hard sell’- just being made aware. Click here
Following this with the ‘release’ of their Summer schedule makes it all feel very exciting, as though the easyJet summer schedule is on par with an eagerly anticipated festival line-up, or a batch of exclusive tickets. ‘We just wanted to let you know..’ isn’t pushy, it feels polite. It’s as though they’re saying, ‘We’ve come up with a bloody good idea for a way for you to save money on your holiday. Take it or leave it.’ This makes the customer feel as though they’re making the decision off their own back. They’re not being given the ‘hard sell’- just being made aware. Click here
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