Thursday 25 October 2012

What's going on?

1. Apple users are hogging the internet - the ever-growing army of iPhone devotees just can't get enough of the internet. They account for 3% of all traffic use - that's a lot of people playing with their phone! Find out more here

2. A lesson from Red Bull - Every marketer in the world must be a little jealous of Red Bull right now. I wonder what drove more engagement; a Facebook app, or dropping a man from space with a balloon on his back? We might not all be able to do something this big, but we can certainly learn from it. Find out more here

3. More coolness from Red Bull - This idea is worth sharing too. Red Bull created a massive Rube Goldberg machine to celebrate their 'free running' athletes. Check it out here

4. Nike create urban art - Nike set up this amazing 'frozen moment' depicting basketball player Chris Paul slam-dunking in L.A. You HAVE to see it. Watch the video here

5. SNCF Lyons to Brussels - French train company SNCF came up with this lovely little idea to dramatise how quick their Lyons to Brussels service is. A simple idea, but beautifully and charmingly executed. Watch the video now

6. First World Problems - This is a hashtag that has been trending recently (#firstworldproblems). Used in a tongue in cheek way to moan about 'problems' that are far from serious, it was only a matter of time before a charity picked it up. Nice work DDB. Check the video out here

7. Acoustic Barcodes - Sounds confusing? It is a bit. Check out this video for a clear and interesting explanation.


Dom Roe



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